PRIVACY AND PERSONAL DATA WE COLLECT
When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some cookies installed on your device. In addition, when you browse the Site, we collect information about the individual web pages or products you view, which websites or search terms directed you to the Site, and information about how you interact with the Site. We call this automatically collected information "Device Information."
WE COLLECT INFORMATION ABOUT YOUR DEVICE USING THE FOLLOWING TECHNOLOGIES:
"Cookies" are data files that are placed on your device or computer and often contain an anonymous unique identifier. For more information about cookies and how to disable cookies, go to http://www.allaboutcookies.org.
"Log files" track site activity and collect data including your IP address, browser type, Internet service provider, landing/exit pages, and date/time stamps.
"Web beacons", "tags" and "pixels" are electronic files that are used to record information about how you browse the site.
In addition, when you make a purchase or attempt to make a purchase through the Site, we receive certain information from you, including your name, billing address, shipping address, payment information, email address, and telephone number. We call this information "Order Information".
HOW DO WE USE YOUR PERSONAL DATA?
We use the order information we typically collect to fulfill any orders placed through the Site (including processing payment information, arranging for shipping, and providing invoices and/or order confirmations). In addition, we use this order information to:
Interact with you;
Monitor our orders for potential risk or fraud;
In accordance with your preferences, which you specify, to provide you with information or advertising about our products or services.
We use the device information we collect to be able to track potential risk and fraud (including your IP address), and generally to improve and optimize our site (for example, by generating analytics about how our customers browse and interact with the site and to evaluate the success of our marketing and advertising campaigns).
HOW DO WE USE YOUR PERSONAL DATA?
We transfer your Personal Data to third parties to ensure their use in the manner described above. For example, we use Shopify to operate our online store - You can learn more about how Shopify uses your Personal Data at https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the site - You can learn more about how Google uses your Personal Data at https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics by going to https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Data in accordance with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Data to send you targeted advertising or marketing messages that we believe may be of interest to you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative (NAI) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does- it-work.
You can opt out of receiving targeted advertising by following the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
In addition, you may opt out of some of these services by going to the Digital Advertising Alliance portal http://optout.aboutads.info/.
Please note that we do not change the data collection and use methods on our site when we see a "Do Not Track" signal from your browser.
If you are a resident of European countries, you have the right to access the Personal Data that we store and to send a request to correct, update or delete your Personal Data. If you wish to exercise this right, please contact us using the contact information below.
In addition, if you are a resident of European countries, please note that we process your data for the purpose of fulfilling contracts that may be concluded between us (for example, if you place an order for from the Site), or otherwise to pursue our legitimate business interests listed above. In addition, please note that your data will be transferred outside of European countries, including to Canada and the USA.
When you place an order through the Site, we store data about your order in our archive until you ask us to delete this information.
For more information about our privacy practices, if you have any questions, or if you would like to file a complaint, please contact us.